Attorney General Chris Carr recently announced the launch of a public service announcement (PSA) campaign supported by the Gift Card Fraud Prevention Alliance aimed at protecting consumers from the growing threat of gift card scams.
This campaign is a collaborative effort with attorneys general from 13 other states. It arrives as millions of Americans prepare to redeem gift cards received during the holiday season, a prime opportunity for scammers to target unsuspecting individuals.
The PSAs will run from December 26th through January 31, 2026, and they will feature a unified message from state AGs that gift cards are safe while urging consumers to remain vigilant against potential scams.
The campaign highlights common fraud tactics, offers tips for safe gift card usage, and encourages the public to immediately report any incidents of gift card fraud to their respective state attorney general offices.
For context, gift card scams often involve fraudsters impersonating trusted organizations or individuals and pressuring victims to purchase gift cards and use their codes. These schemes can result in significant financial loss and emotional distress for consumers.
The Attorneys General also partnered with the Retail Industry Leaders Association (RILA), an organization dedicated to combating retail crime through advocacy and collaboration with law enforcement.
They also partnered with Georgia Retailers, the primary trade association in Georgia dedicated to pro-business advocacy and policy change. They operate at the State Capitol and offer services like the Georgia Retailers Organized Crime Alliance.
AG Chris Carr expressed pride in being able to work with RILA, Georgia Retailers, and other attorneys general on this effort to enhance consumer protection. He also commented on the unfortunate reality that the holiday season allows wrongdoers to take advantage of law-abiding people.
“This holiday season, we encourage Georgians to take the necessary precautions to safeguard their personal and financial information, particularly as they’re making purchases online,” Carr stated. “We want to ensure your hard-earned dollars are kept safe, and Georgia’s employers are positioned to thrive.”
